N*thing is Possible
By Potato Head, OMA & Friends

*A journey to zero waste

Twelve years ago, Potato Head Beach Club opened its doors in Seminyak, Bali. Working with many international talents, the hospitality venue has since transformed into a tropical modernist creative village and regenerative lifestyle brand on a mission towards a zero-waste. Designed and curated by long-term collaborator OMA/AMO, N*thing is Possible is a tribute to a journey of progress that spans disciplines of design, creativity, and culture – grounded by the mantra, ‘Good Times, Do Good™’. 

Potato Head has created a new genre of hospitality, one where sustainability goes hand-in-hand with having a good time. Taking inspiration from nature itself –the original zero-waste habitat– design is used as a vehicle of social change. It reimagines wastes as beautiful objects, functional furniture, and art. In doing so, guests are constantly surrounded by a sustainable environment that is aesthetic and can be inspired by the possibilities of zero-waste.

Accountability is central to this exhibition. It acknowledges the mistakes made on this zero-waste journey while demonstrating a perseverance to do better every day. In featuring the problems, processes, possibilities and progresses of Potato Head, their retrospective projects, R&D, as well as their regenerative blueprint, the exhibition hopes to encourage reflexivity by proving that a beautiful and sustainable future is achievable. 

The storytelling multimedia exhibition has been brought to life with the help of collaborators including renowned Japanese architect Kengo Kuma, American artist Futura, Catalan industrial designer Andreu Carulla, British furniture designer Max Lamb, London-based design studio Toogood, French director and photographer Thibaut Grevet, Indonesian architect Andra Matin, Jakarta design studio BYO Living, Bali-based environmental engineers Eco Mantra, alongside Singapore partners and supporters - NUS Department of Architecture, Atelier Hoko, Tanuki Raw, TRASHLAB by Miniwiz & The Idea Co, and the National Environment Agency (NEA). The exhibition itself will also be up-cycled; the materials on display will be used in workshops conducted by Idea Co. in partnership with Miniwiz Lab as it comes to an end.


One of Asia’s premier design festivals, Singapore Design Week (SDW) returns 16-25 September 2022 with a brand new vision, exploring design through three defining festival pillars: Design Futures, Design Marketplace and Design Impact.

Design Futures focuses on the design of the future and the future of design, through the lens of forward-looking Singapore – where a more positive future is prototyped for Singapore and the world. Design Marketplace uncovers lifestyle trends from across the globe, with a spotlight on the fast-growing Southeast Asia region. Design Impact inspires with innovative and impactful design solutions that tackle society’s biggest questions and create a better world by design.

Organised by DesignSingapore Council, SDW is a celebration of creativity and innovation, championing thought leadership and showcasing the best of design from Singapore and beyond in our UNESCO Creative City of Design.



OMA is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), Galleria in Gwanggyo (2020), nhow RAI Hotel in Amsterdam (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004). The renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, and the Simone Veil Bridge in Bordeaux are currently under construction.



Desa Potato Head is a creative village by the ocean where music, art, design, food and wellness play together. The property, set on the sand and surf of Petitenget Beach, Seminyak, Bali, is made-up of Potato Head Beach Club and a hotel, composed of 226 guestrooms. More than a place to visit or stay, the Desa is intended to inspire creativity, balance and progress for the future. So, sustainability, wellness and community connection are among our key pillars. We run educational workshops and help give new life to waste in our Sweet Potato Lab, elevate the Indonesian creative scene through our music, art and cultural programs and help our community access nourishing, naturally produced food through our recently founded farming initiative, Sweet Potato Project. We believe every one of our steps should lead to something positive, so our ethos is simple: Good Times, Do Good™.


N*thing is Possible

Featured Artists


Journey to N*thing

Problem, Process,
Possibilities, Progress



National Design Centre
of Singapore

111 Middle Rd, Singapore 188969
From 16 of September to 25 of December
9AM - 9PM

This exhibition is part of
Singapore Design Week 2022


Organized by


A Key Event of


Held in


Supported by


© 2022 Potato Head. All rights reserved.